What I Learned About Email Lists
Hello Fiddlefreak fans,
Recently I sent an email about my fan fundraising campaign to a new list I created using addresses I scraped from the lists of the bands I play in: Molly’s Revenge, Story Road, Little Black Train, plus addresses of our customers on our online bandcamp store and subscribers to my music blog Fiddlefreak. I was surprised and embarassed to receive the following email from MailChimp with this scary subject line:
MailChimp Compliance High Abuse Rate Suspension
A recent campaign, “Tradition Kickstarter #1,” generated spam complaints at a rate that exceeded allowable industry thresholds … Noting that an above-threshold rate of spam complaints was returned for the campaign, we do have to ask that the full Stuart Mason Mailing List be removed from the account at this time.
If you wish to provide subscribers with information on another brand or project that you offer, we recommend sending a campaign using the branding that subscribers opted in under that explains the new project, and provides the opportunity to sign up to hear about this new brand separately. Doing so helps to keep customers informed and minimize spam complaints.
Let me be clear: I am big fan of MailChimp and I feel they offer a valuable service at reasonable rates. I appreciate their timely and frank explanation of what happened. I just need to build my new email list one person at a time, and invite each person to opt in.
And so–that’s what this here letter is: a chance for you to opt in to my new Stuart Mason list. I promise to never again promote my own projects on any other list–other than reminding you about my new list, rarely. Please sign up HERE.
I apologize for any inconvenience this email mixup may have caused. Thanks for your support!
Sincerely, Uncle Stu